Corporate Identity: the "persona" of
a corporation, which is designed to accord with and facilitate the attainment
of business objectives.
Brand: the identity of a specific product, service,
or business. A brand can take many forms, including a name, sign, symbol,
color combination or slogan.
Logo: a graphic mark or emblem commonly
used by commercial enterprises, organizations and even individuals to
aid and promote instant public recognition.
The word brand began simply
as a way to tell one person's cattle from another by means of a hot iron
stamp. The word brand has continued to evolve to encompass identity -
it affects the personality of a product, company or service. Sheeler
Design will work with you, to get to know you and your business. Then
we will create a new corporate identity or update an existing logo design
to establish your corporate personality.
